PROJECT REPORT ON INDUSTRIAL EXPOSURE AMWAY GLOBAL FOR BBA AND MBA



PROJECT REPORT ON INDUSTRIAL EXPOSURE AMWAY GLOBAL FOR BBA AND MBA







Executive summary

Scope & Objective

Introduction

History
Primary objective
Social responsibility
Awards and recognization

Products
Products of Amway
Selling strategies of Amway
Direct selling

Marketing strategies

Product related strategies
Promotion strategies
Distribution strategies
Mega marketing of Amway
After sales services of Amway
Marketing mix
Concept of direct marketing of Amway
   
SWOT analysis
Conclusion
Findings and recommendation
Bibliography


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